3/1/2023 0 Comments H and m ad![]() ![]() As traditional codes break down and a new generation finds its own language, men’s fashion becomes a place where every moment counts. In this campaign, H&M celebrates the new menswear movement that puts personal style front of stage. He is so relatable, inspiring guys around the world to create the moment with their look themselves,” said Henrik Nordvall, Global Business Unit Director for Menswear at H&M. Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. “We are thrilled that Pete Davidson is the face of our bold new campaign. The clothes are comfortable and feel great to wear which is what I love about H&M,” said Pete Davidson. We had a lot of fun creating the photos and content. “Collaborating on this campaign was a great experience. His personal style is as individual as his humour, recognised for his experimentation and play with fashion. ![]() ![]() Pete has been on the cast of Saturday Night Live since he was 20 years old, and has also co-wrote, executive produced and starred in the film King of Staten Island. Pete Davidson is a stand-up comedian, actor and writer, one of the world’s biggest stars thanks to his humour, talent and approachability. The campaign was created by the advertising agency B-Reel, Stockholm, Sweden. Create the moment with new and upcoming collections at hm.com and H&M stores worldwide. It’s an invitation to turn up the volume, have fun and be bold, adding fresh pieces to much-loved wardrobe favorites. The campaign captures the fresh energy in global men’s fashion, all about freedom of expression and self-confidence in personal style every single moment. Pete Davidson is the face of H&M’s new menswear campaign that emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday life. ![]()
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